Aging boomers promise happy future for category.(INTIMACY PRODUCTS: As people open up about sexual issues, the demand grows for easy access to products.)(sexual intimacy category is growing in drug industry)(Trigg Laboratories Inc)

NEW YORK -- The sexual intimacy category in chain drug stores is growing significantly for several reasons, asserts Joe White, vice president of marketing at Trigg Laboratories Inc.

"This category will continue to grow as the baby boomer generation becomes the majority of the population," predicts White. "Innovation and uniqueness are qualities that will continue to drive sales."

He cites such contributing factors as additional advertising, heightened awareness of the need for a personal lubricant (particularly by women entering menopause and younger women who experience vaginal dryness) and a greater openness to purchase sexual health and well-being …