Stacks and Stacks Proves Increased Conversion with Invodo's Full Service eCommerce Video Solution.

Online Shoppers Who Viewed Invodo-Produced Videos 144% More Likely to Make a Purchase

AUSTIN, Texas -- Invodo[R], the only full-service eCommerce video partner for online retailers, today announced that Stacks and Stacks, an Internet 300 retailer that leads the homewares industry, leveraged Invodo's video solution to increase conversion rates on key products while improving customer experience. Stacks and Stacks also implemented testing technology from Invodo that indicated consumers who watched Invodo-produced product videos were 2.4 times more likely to make a purchase than those who did not view the video.

"Working with Invodo was an easy choice for us since we needed a complete solution including unique content production, video player, hosting and streaming," said Cathy McManus, Marketing Director at Stacks and Stacks. "But the key thing we needed, and Invodo provided, was a way to measure the impact on conversion."

The test results proved that viewers who watched the Invodo-produced videos were 2.4 times more likely to purchase than viewers who did not. In addition to the video content Invodo produced, a set of manufacturer-produced videos was also deployed through the Invodo system for other Stacks and Stacks products. The test revealed that the Invodo-produced videos were 1.5 times more effective than the other videos.

Invodo creates high-quality product video content at scale and provides leading technology to deliver the content to retail sites and other points of consumer influence. Invodo-produced video, including everything from scripting and production to post-production editing and content management, for a select set of Stacks and Stacks products. Stacks and Stacks also leveraged Invodo Shopping Cart Integration (SCI) in order to measure conversion increase driven by the videos. The videos were deployed on Stacksandstacks.com with the Invodo InPlayer and Invodo Smart Merchandising to ensure that a video call-to-action always had ideal page placement.

By testing conversion rates for both types of videos, the companies revealed whether the Invodo-produced videos, optimized for driving conversion, produced better results than the manufacturer-produced videos.

"In addition to demonstrating once again that video drives conversion, the test also confirms that not all product videos are created equal," said Craig Wax, Invodo CEO. "We combine data-driven best practices with the ability to create custom video to match a retailer's site experience while driving conversion. Online retailers like Stacks and Stacks are moving fast to implement and expand eCommerce video in order to both enhance customer experience and drive clear business benefit."

About Invodo

Invodo helps online retailers sell more through the power of video. A full-service eCommerce video solution, Invodo creates high-quality product video at scale and develops retail-focused technology to influence consumers where it matters most. Invodo videos increase sales conversion rates, reduce returns and drive site traffic for customers, including Internet 500 retailers and major brands.