Research and Markets has announced the addition of the "The Future of Connected TV" report to its offerings.
In a release, Research and Markets noted that report highlights include:
Over the next few years, Connected TV will become a mainstream consumer technology. Its widespread adoption will not only be disruptive to the entertainment industry; it will also heavily impact the global advertising and marketing industries.
This report examines the market around the new medium of Connected TV. It looks at the role of established TV broadcasters, Internet companies, TV and set top box makers, and niche players in the new industry aiming to take market share from the incumbents. It examines the birth pangs of Connected TV and includes detailed analyses of each of the main players' strategies for gaining market share.
Report information:
http://www.researchandmarkets.com/research/b6230a/the_future_of_conn
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