Edelman, Cohn & Wolfe, Havas Veteran Appointed to Prominent Global Role
NEW YORK -- Makovsky + Company, one of the world's largest independent integrated communications firms, today announced the appointment of Matthew Wolfrom as Executive Vice President and Managing Director of its Technology + Energy Markets Practices, effective immediately. Wolfrom is responsible for driving all aspects of the practice's innovation, intellectual property, business development and client service. He will report to CEO Ken Makovsky.
With nearly 20 years of experience, Wolfrom has served as a senior strategic advisor to CEOs and executive teams focused on technology and energy, addressing a broad array of communications challenges involving brand strategy, corporate reputation, issues management, digital platforms, media relations and global marketing. In addition, he has garnered the support of editorial boards at the nation's major dailies for client positions on sensitive regulatory matters. Throughout his career, he has worked with various clients in the technology and energy markets including ADP, American Water, Cablevision, Cisco, Comcast, Convergys, Digicel, DivX, Gartner, IBM, MasterCard, Motorola, Siemens, and Yahoo!.
"Matt is among the best in the business and is a valued colleague and client counselor," said Ken Makovsky. "Our technology and energy markets practices are experiencing considerable momentum in the marketplace, and his talent, experience, creativity and leadership will take our growth to new heights."
Prior to joining Makovsky, Wolfrom was Executive Vice President of Corporate and Financial Communications at Edelman with a client portfolio including Brown Brothers Harriman, PwC, Western Union and TIAA-CREF. Before Edelman, he oversaw the North American Corporate Practice at Cohn &Wolfe where he designed and executed award-winning campaigns for clients in multiple industries, including financial services, health and technology. In addition, he served in a dual role as Executive Vice President leading the technology practice and as General Manager at Havas-owned Euro RSCG Magnet. On the corporate side, he was Vice President of Marketing at SmartPipes (a Kleiner Perkins-funded enterprise software and services company); and Excite@Home, the largest cable Internet and broadband company.
"Technology and energy are industries that I'm passionate about and believe will be the foundation for rapid, broad-based and sustained economic growth and competitiveness," said Wolfrom. "Our mission is to help clients capitalize on market opportunity by creating collaborative relationships between their brands and their most valued customers. We are developing new ways to help brands navigate the hyper-syndicated 'engagement age' in order to build lasting and meaningful connections with their core audiences."
About Makovsky + Company
Founded in 1979, Makovsky + Company (www.makovsky.com) is one of the nation's leading independent global public relations, investor relations and branding consultancies, focused in financial services, professional services, health care, technology, energy and branding and interactive. The firm attributes its success to its original vision: that the Power of Specialized Thinking[TM] is the best way to build reputation, sales and fair valuation for a client. Based in New York City, the firm has agency partners in more than 25 countries and in 35 U.S. cities through IPREX (www.IPREX.com), the second largest worldwide public relations agency partnership, of which Makovsky is a founder.
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